The Story Behind the Name "Tatsumiya"
Tatsumiya is operated by Tatsumiya International Co., Ltd.
As the company name suggests, when we first established our office about 50 years ago, we started in the Tatsumi (southeast) area of Osaka.
Tatsumi is not just a directional term. It is a special direction symbolizing "growth, prosperity, and rebirth". Since ancient times, it has been cherished by merchants and considered an auspicious direction to pray for business success.
We deeply value the meaning behind "Tatsumi" and have created Tatsumiya as a new space to carry this spirit into the future, reimagined for the modern age.
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- What is the Tatsumi Direction?
The Tatsumi (southeast direction) is a special place where East (a new beginning) and South (growth and development) intersect.
Since ancient times, this direction has been known as a "fortunate direction symbolizing hope for the future."
- "Tatsu" (辰) represents a dragon, a powerful being that soars to the heavens, symbolizing prosperity and success.
- "Mi" (巳) represents a snake, known for shedding its skin, symbolizing rebirth and new beginnings.
The combination of these two symbols made the Tatsumi direction a "wish for continuous growth", which was particularly favored by merchants in ancient times.
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- Edo Period Merchants and Tatsumi Beliefs
1. The "Tatsumi Window" – A Portal for Good Fortune
In the Edo period, merchant houses often created Tatsumi windows, openings in the southeast direction believed to invite prosperity and good fortune. Larger merchant houses considered this window a special place, symbolizing the flow of fortune.
2. Prayers for Prosperity Facing Tatsumi**
During New Year’s first sale or new store openings, merchants would always face the Tatsumi direction and pray for success. They would raise "Oiri Bukuro" (lucky money bags) toward the Tatsumi direction, wishing for good fortune to flow in.
3. Tatsumi Pilgrimage for Business Success
In Osaka, merchants practiced the "Tatsumi Pilgrimage", visiting temples and shrines located in the Tatsumi direction to pray for business prosperity and safety. It was customary to bring back lucky items from these visits, believing they were "bringing fortune back home."
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- Tatsumiya – A Modern Space Breathing New Life into Tradition
Tatsumi = the southeast direction** embodies the wishes for "growth, prosperity, and rebirth", which Tatsumiya inherits and brings to life in the present day.
Tatsumiya is more than just a place to stay. It serves as a **cultural hub to connect the past with the future, and to share the charm of Japan with the world.
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- A Hub for Sharing Japanese Culture with the Future
Tatsumiya aims to weave "the good old traditions" into the future and share the beauty of Japan with people worldwide.
We hope that your experience here becomes a memorable journey into Japan’s history and culture, inspiring you to pass that story on to someone else in the future.
- Let’s Create New Stories Together
Feel the breath of history and culture at Tatsumiya.
We look forward to welcoming you and offering a special experience that will leave lasting memories.
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- Accommodation Reservation
[Click here to book your stay at Tatsumiya]